Contact Social Media Club Sydney for event and ticket information.
Monday, April 27, 2009 from 6:30 PM - 9:30 PM (GMT+1000)
Two of the most famous social media events of the last few months have been the success of the (fake) Stephen Conroy Twitter account and Naked Communications Witchery Men launch.
There are some key strategic questions to be tackled during the evening, which should promote enthusiastic debate and discussion.
Adam Ferrier, Managing Partner, Naked Communications and The Fake Stephen Conroy (a.k.a. Leslie Nassar) will be speaking about these issues.
Are there any issues for people with different identities for work & personal lives? What happens when a fake personal brand emerges that has internal consistencies? What happens when the stories that emerge around this “identity” build and sustain momentum? What happens when this identity gains a following? Are we going to hold people and companies accountable for their words and actions? Is "Authenticity" the same for journalists as it is for bloggers, for individuals, for advertising agencies for PR or for brands or companies? Let's define "Authenticity" vs. "Transparency." Is one ever appropriate without the other? If so, when and why?
The Sydney chapter of Social Media Club, a group created for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media.
This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about Social Media can come together to discover, connect, share, and learn.
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